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Expanding the Reach of Passion Fruit in the International Market: Solutions from B'LAOFOOD

With a tropical and subtropical climate, regulated by monsoon winds, gentle sunshine, abundant rainfall, and high humidity, Vietnam proudly stands as one of the leading countries in the production and export of passion fruit, especially the purple passion fruit variety. This favorable climate not only facilitates the robust development of the agricultural sector but also serves as inspiration for farmers across all 46 provinces and cities nationwide. Currently, Vietnam has over 6,000 hectares of passion fruit cultivation, with a production exceeding 111,000 tons and a yield of 22.67 tons per hectare. This industry is increasingly asserting its position in the international market.

The purple passion fruit variety used by B'LAOFOOD Limited Company

The current state of passion fruit agricultural products

Although Vietnam is renowned for producing high-quality passion fruit, bringing this product to the markets of the United States and the European Union still poses significant challenges. Inconsistent product quality and short shelf life have made exportation difficult. Even the preservation and transportation cycle of passion fruit by sea freight typically require a minimum of 28-30 days, and when combined with distribution time, the total duration can reach up to 40 days, a timeframe that current technologies cannot adequately address. Despite efforts to experiment with air freight exports, transportation costs remain a significant barrier. In the race against time to preserve the fresh taste of passion fruit, research into prolonging preservation processes offers a new ray of hope for this industry.

The slender vine variety of passion fruit offers a delicious and nutritious flavor profile. Passion fruit provides a range of vitamins, organic compounds, and antioxidant nutrients, offering numerous health benefits. However, these advantages cannot overshadow the challenges facing the passion fruit production industry. From weather dependence to difficulties in fruit preservation, everything poses a challenge. Inconsistent shapes and qualities due to uneven ripening not only diminish the commercial value but also detract from the product's appeal in the market. With continuous exploration and effort, there is hope that effective solutions will soon be found, helping Vietnam assert its position on the export map and produce high-quality, distinctive passion fruit products characteristic of the country.

Solutions for restructuring agricultural products in the local area by B'LAOFOOD

In response to these challenges, B'LAOFOOD Limited Company has introduced new technology and commenced the construction of the B'LAOFOOD agricultural processing plant in mid-April 2021. The plant has been built with a system of modern machinery and equipment imported from Sweden and G7 countries in the European region, ensuring stringent quality management in food processing industry standards, including ISO 22000, GLOBALGAP, KOSHER, BRC FOODS, FDA, HALAL. These certifications are endorsed by leading global companies.

Images of the production process at B'LAOFOOD

Upon receiving this news, the Department of Agriculture and Rural Development in Bao Loc City has proactively initiated the process of inspecting and evaluating the quality of this new production process, hoping that the factory will yield positive results. Research activities have been implemented, including detailed surveys of the planting, care, and pre-harvest handling processes of passion fruit; identification of suitable biological, chemical, and physical characteristics to optimize the preservation time of passion fruit; assessment of processing technologies before packaging and preservation; conducting research on post-harvest preservation methods; and conducting evaluations on food safety and hygiene as well as the quality of the final product. The results of this research process will provide crucial information on the quality of passion fruit products after harvest, as well as assess the economic efficiency of this new production process.

The results of the survey and evaluation of the passion fruit planting, care, and harvesting processes at farms, as well as the purchasing, sorting, and packaging processes of passion fruit, and the sorting, processing, and packaging processes of the company have exceeded expectations. Not only have they identified quality and food safety standards for the final product, but they have also delicately crafted products that meet international standards. This breakthrough opens the door for Vietnamese passion fruit to confidently and credibly enter the global market, continuously reinforcing its position with confidence and reliability.

The finished passion fruit products at B'LAOFOOD Limited Company

The resplendent success of B'LAOFOOD Limited Company is not merely a cause for jubilation in Lam Dong province but also resonates throughout Vietnam. It signifies not only a significant milestone in the history of passion fruit production in the entire province but also serves as a potent catalyst for the rapid and sustainable development of this industry. B'LAOFOOD's triumph is not just a source of local pride but also a testament to the strength and potential of Vietnam's agricultural industry. It has positively contributed to enhancing the competitiveness of Vietnamese passion fruit products in the international market. Furthermore, it serves as motivation to increase the adoption of modern technology and stabilize the supply and export of fruits and vegetables. Expanding export markets not only brings economic benefits to stakeholders in the supply chain but also drives the sustainable development of agriculture and the national economy as a whole.